GENERAL GUIDELINES EXCL. YOUTUBE

These guidelines are designed in accordance with the IAB Creative Display Guidance with the aim to ensure a positive consumer experience in balance with both publishers’ and
advertisers’ needs, namely faster page load and the trend towards rich media creative.


Editorial	All creatives are subject to final senior editorial approval prior campaign launch.
Sound	Audio must be user-initiated.
Skip Button	All video ads must be skippable after 5 sec., unless otherwise stated. Servus TV allows unskippable video ads.
Click-Through	All ads must lead to a new browser window (target=_blank).
Display Creative Color Palette	All creatives with partially black or white colored backgrounds must have a visible (contrasting) border (min one pixel).

DELIVERY FORMATS – QA


Flash	Please note that Adobe flash is not accepted.
Mute Button	For all ads featuring audio, a “Mute” button or equivalent is mandatory.
Audio	Full MIX stereo is accepted.
Creative rotation	Please note that the maximum of 4 creative revisions per ad placement per flight are accepted. If you plan to have more, please notify your Key Account Manager upfront.

QA	Rich media & HTML creatives are subject to testing, such creatives must be delivered min. 5 days prior the campaign start date. Please note that rich media creatives should be hosted by 3rd party.
3rd party served:	All rich media (HTML) creatives need to be 3rd party hosted. Advertiser needs to provide placement tags. Streaming links are not accepted. ONLY 3rd party tags from certified vendors are accepted. Please always include detailed implementation directions. iFRAME tags are accepted. All VAST tags must include a skip button(5sec.). Servus TV VAST tag does not need to include skip button. Tags must include multiple mp4 / h264 video files. FLV i.e. Flash Video is not accepted. Usage of HTTPS is mandatory Maximum number of file requests per creative is 25
Click Tag	For all rich media and HTML, a DFP compatible click tag is mandatory.
Tracking pixels	1×1 tracking pixels can be used with all ad units for tracking ads performance e.g. impressions served and clicks generated. Please note that retargeting pixels are not accepted.

Display Banners

For RBMH hosted: Please send the respective file formats and click URL at least 3 days prior to launch for standard media & 5 days for rich media. Please note that only image files(.jpg, .png…) and .gif are accepted for hosting. We cannot host rich media banners or banners via streaming links.

For 3rd Party hosted: Please send the respective placement tags at least 5 days prior to campaign for testing, all third-party tags are subject to QA and testing prior campaign start.

Tracking: With picture/gif creative please keep in mind that we can only implement click and impression trackers. Click tracker should redirect to the target page. If you want to include more trackers, please send us a placement tag with the tracking on the creative already implemented.

Standard display ads

File type: .jpeg, .png, .gif
Max animation length: 15 seconds
Max loops: 3
Min submission time: 3 business days

Size	Device	Creative dimensions	Max file size	Properties
Leaderboard	desktop tablet	728×90	50K	ALL
MPU	desktop tablet mobile	300×250	70K	Excl. Redbull.com on mobile
Billboard	desktop	970×250	70K	ALL
Half-page	desktop	300×600	70K	ALL
Mobile	smartphone	320×50	50K	ALL

Rich media ads

File type: HTML5 (needs to be hosted by the agency/advertiser and sent to us as a placement tag)
Max animation length: Max 15 seconds on mobile. Desktop no limit (recommended max 30 seconds).
Max loops: 3
Min submission time: 5 business days

Size	Device	Creative Dimensions	Max. initial file load
Leaderboard	desktop tablet	728×90	200K
MPU	desktop tablet	300×250	200K
Billboard	desktop tablet	970×250	200K
Half-page	desktop tablet	300×600	200K
Mobile	smartphone	320×50	50K, Host-initiated subload 100K

Initial File Load = includes all assets and files necessary (.html, .js, .ccs. .woff, images, etc. for completing the first visual display of the ad. The initial file load size of an ad is limited in order to preserve the page load performance and thus the user’s web browsing experience. For non-rich media ads, the initial file load size limit is all that’s allowed for the ad. Host Initiated Subload = the additional file limit allowed for rich-media ads that is auto-initiated. For more information, please consult the iAB Display Advertising Guidelines.

Video advertising

Redbull.com

Creative dimensions: 16:9;1920×1080 or 1280×720; up to 30 fps
File type: .mov, .mp4, VAST tag (only IMA3 conform Skip Ad Button)
Min. submission time: 3 business days
Skippable: video needs to be always skippable after 5 seconds. If you provide us with VAST tag, this needs to be set on your side. If you provide us with video file, this will be set on our side.
- Max. volume: Max. volume -23 LUFS (+/-1.0)

Ad group	Device	Max. length	Max. file size
Pre-Roll	desktop, tablet, smartphone	N/A (recommended length from :15 to :30 seconds)	<200MB (VAST up to 5MB)
Pre-Roll	iPhone (non-skippable)	:08 seconds	<200MB (VAST up to 3MB)

Youtube.com/redbull

For detailed information please visit the following links from YouTube:

Youtube Technical specifications

Certified vendor list

Below is the quick sum-up of the technical specifications. YouTube technical specifications above, always take precedence before sum-up.

Delivery of video is only supported as:
- Video URL: Upload a video on YouTube (public or unlisted) and provide us with URL.
- Vast tag: the tag needs to be from certified vendor and secure. VPAID is not allowed. Please make sure it adheres to the YouTube Technical specifications above.
Creative dimensions: 16:9
Min. submission time: 3 business days

Ad group	Max. Length	Is skippable	Comments
In-stream Select	6 minutes (recommended up to 60 seconds)	Yes
In-stream	15 seconds	No
	30 seconds	No
	6 seconds	No	Only in US, CA, BR, GB, DE, FR, JP, AU, NL, CH, IT

Optional Companion Banner:
- size: max 150K
- dimensions: 300×60
- jpeg, gif, VAST tag served – up to 24fps.
- max. 30 seconds animation (including loops), user initiated sound, no sound user-initiated/auto play allowed.

Red Bull TV

Creative dimensions: 16:9;1920×1080 Full HD
File type: ProRes HQ; container: .mov; frames per second: 25; Data Bitrate: min. 220 mbps
Min. submission time: 8 business days

Ad Group	Length (in s)
Pre-roll	15 or 30
Mid-roll	10, 15, 20, 30, 45, 60, 90

Responsive banners (Redbull.com only)

Responsive parallax

Responsive ad unit
Minimum width: 320 pixels
Maximum width: 100% depending on the screen resolution;
Width x height breakpoints:
2560×300, 1750×300, 970×300, 320×300

Responsive billboard

Responsive ad unit
Minimum width: 320 pixels
Maximum width 100% depending on the screen resolution; the creative should be delivered with one break point for the pixel height.
Width x height breakpoints:
2560×250, 1750×250, 970×250, 728×100, 320×100

Responsive banners checklist

In addition to technical requirements found at the top of this document, this are important considerations when building responsive creative:

Please make sure that banners are able to break out of iFrame (iFrame buster).
Make sure that your ad serving solution supports serving of responsive banners as we can only accept placement tags and not HTML assets.
Make sure to use the defined breakpoints. Take notice of change in height with responsive billboard from 250px to 100px at 729px

I have questions

Please feel free to use contacts for your region and we will be happy to advise you.